Why we publish prices before you ask

Ask what a knee replacement costs abroad and you will usually be asked for your personal information first. The estimated price arrives later, by email, from an agent whose incentive is to sale it to you rather than inform you. By then you have already spent more than a week of attention and given away your details.

We think that order is backwards, for Cura the price is the first thing you will see. Every published procedure carries an exact figure and a list of what that figure includes, before you create an account or speak to anyone.

What a price has to carry

A number on its own is not transparency. A surgical quote that omits the implant, the hospital stay, or the physiotherapy is not a lower price, it is a smaller promise. So providers list inclusions and exclusions alongside the figure.

• The figure, in the provider’s own currency
• What the figure covers, listed and itemised
• What it does not cover, stated rather than implied
• Whether it is fixed or a starting point

A price you have to earn the right to see is not a price. It is a negotiating position for the middleman.

We do not touch the number

Cura takes nothing out of your treatment cost and adds nothing to it. What the medical provider charges is what will you see. Payment is arranged directly with them, through their own systems, which is also why we can show the estimated cost figure early to ensure transparency. We are not protecting a margin or trying to squeezed commission from each medical journey.

The obvious objection is that prices vary by case, and they do. That is what an estimated starting price is for, and it is why an enquiry request is a request rather than a mandatory checkout. The provider still confirms. But you begin the conversation knowing roughly where you stand, which is the least a platform should offer.